Page 8 - In Focus (demo)

Plan of the book

Unit Title/Topic Reading texts Reading skills Vocabulary
7 Online 1 Advertising Scanning Word friends
(collocations)
Techniques
Skimming
Advertising:
Cycle 2 Making Our the Internet Identifying topic and Example: company
Word parts: con/com
2 How Advertisers Use
main idea
Lives Better?
Identifying unnecessary
How advertising
works information
Identifying opinions
Pages 49–56
8 Winning at 1 How to Do Better Scanning Word friends
(collocations)
2 Drugs in Sport
Skimming
Any Cost
Cycle 2 Competition, drugs, Identifying topic and Example: recognize
Word parts: gni/gnos
main idea
and sport
Logical reasoning
Identifying opinions
Pages 57–64
9 Do You 1 Living Longer Scanning Words in context
Word parts: im
Skimming
2 Can We Afford to Live
Want to Live
Cycle 2 Forever? Longer? Identifying topic and
Example: immortal
main idea
Science extending
Finding supporting ideas
human life in the
future Identifying opinions
Pages 65–72
10 I Lost my Job 1 Technology and Scanning Words in context
Society
Word parts: auto
Skimming
to a Machine!
Cycle 2 Future effects of Identifying topic and
Example: automobile
2 The New Luddites
main idea
technology and robots
Identifying unnecessary
on employment
information
Identifying opinions
Pages 73–80
11 Treatment of 1 Standing Up for Scanning Words in context
Animals
Word parts: sub
Skimming
Animals
Cycle 2 Do animals have Rights Identifying topic and
2 People for Animal
Example: subzero
main idea
rights?
Logical reasoning
Identifying opinions
Pages 81–88
12 Who Owns 1 The News Industry Scanning Words in context
Today
Skimming
Word parts: inter
the News?
Cycle 2 News sources and 2 Can We Trust the Identifying topic and Example: Internet
News?
main idea
how reliable they are
Finding supporting ideas
Identifying opinions
Pages 89–96
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