Page 15 - In Focus (demo)
P. 15
THE EFFECTS OF Unit
ADVERTISING 1
1 Critical cartoons
A Warm up
Work with a partner or in small groups. Discuss the questions below.
1 How many hours of TV did you watch a day when you were a child? When I was a
2 The average child in the USA watches over 40,000 TV commercials each year. child, I . . .
What effect does this have?
3 Why do advertisers spend so much money putting commercials
on children’s TV shows when children have so little money?
In my opinion, . . .
If children watch so much TV, it must . . . I think one reason is . . .
Media link
Consuming Kids: The Commercialization of Childhood is a documentary about
the multi-billion dollar industry that sells everything from junk food to
violent video games to children.
For additional media links, go to www.cambridgeinfocus.org
1
