Page 20 - In Focus (demo)

UNIT 1

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A Information gathering

Work in small groups. Find at least five advertisements. If you can, use the Internet to
search for popular advertisements. Write notes about each one in the chart below.

Why the ad appeals
Advertisement Product Target group
to the target group
photo of Nike Young people Kobe Bryant is strong, cool, and
Kobe Bryant good-looking.

B Comparing results

Form new groups and compare your advertisements. Discuss the questions below.
1 How many of these products do you buy? How do you feel about them?
2 What words can you think of to describe the products?
3 Do the makers of any of these products use a celebrity spokesperson to advertise?
Which makers? Does this make you want to buy the product?
4 Do any of the products use humor to sell the product? Which ones? Does this make you
feel more positive about the product?

I think the advertisement for . . .
is original / funny / memorable / The ad suggests / appeals to / features . . .
romantic / eye-catching / feminine

I like the way some
advertisements . . .
Some / quite a few ads use celebrities.
An example is . . . , which uses . . .

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