Page 21 - In Focus (demo)

UNIT 1

5 Critical thinking

A What does the author mean? inference: a guess
that something is
true or not from the
1 Work with a partner. Read the statements below and decide information you have
if they are suggested by the text on page 4. Write down your
reasons.

Inference? Where
Statement
(Yes/No) (line no.)
1 In the past, products were of a higher quality.
2 Consumerism causes parents to spend less time with
their children.

3 Advertisements are a reliable source of information.
4 Advertising makes people assume that they will fi nd
happiness if they buy something.

2 Compare your answers with a new partner.

B Categorizing

Read the statements below about some of the effects of advertising. Decide if they
sound positive or negative. Check (✔) the boxes. Then compare your answers with
a partner.

Advertising . . . Positive Negative
creates more waste.
means people have to work harder.
increases company profi ts.
leads to less time with family.
gives more information to customers.
changes bad behavior.

C Tweet your opinion

1 Work with a partner or in small groups. Here are some
common advertising techniques. Explain what you know
about each technique.
1 Comparing products 5 Selling top-quality products
2 Using creativity at a high price tweet: a very short
3 Recommendation or 6 Focusing on lifestyle message posted online
using the social media
appeal by a famous person 7 Selling at a low price site Twitter
4 Using fear 8 Using scientifi c research

2 Which techniques are popular in your country?
Which do you think are most effective? Write a Tweet
tweet with your opinion. Use the model on the Here, a popular technique is . . .
right.
The most effective one is . . .
7